Project: Illustrating "life"

Client: Office for National Statistics

The Ofice for National Statistics (ONS) are the government body that count up everything in our lives, from births and deaths, to health and happiness... basically, everything! So when they gave us a blank slate to create a promotional image to illustrate what they do we were a bit over awed!


Our response was to create a series of pictograms that had a subtle narrative to their positioning within a central typographic message.