Project: Illustrating "life"

Client: Office for National Statistics

The Office for National Statistics (ONS) is the government department with the responsibility of counting up everything in our lives, from births and deaths, to health and happiness... basically, everything! So when they gave us the brief to illustrate what they do we were a bit over awed!

Our response was to create a series of pictograms that had a subtle narrative to their positioning within a central typographic message.