The Long Table
The Long Table is a pioneering social enterprise working to change the world through food. We have been lucky enough to be part of their journey from the outset providing a wide range of design support from branding, marketing materials and campaign assets. Check them out at thelongtableonline.com
Project: Branding
Client: The Long Table
Society is doing food badly, incredibly a third of all food grown and produced is never eaten. The Long Table is a charity setting out to find delicious answers to some of these food issues by building a mobile bakery, kitchen and long table dining space, where everyone is invited to cook, learn and eat.
We worked with founder Tom from the outset and have supported them as they have grown from pop up events to their permanent home in Stroud.
Brand Creation
The idea behind the brand was to create something simple and hand drawn which could be copied easily with out the need for extensive policing. Tom’s original idea was to create a formula that could be templated anywhere in the world from Great Yarmouth to Ghana and our brand needed to empower that.
We created the logo, hand drawn typeface and brand templates to be used across comms and different Long table sites and events
“Marcus has the unique gift of creating a brand identity for us that not only embodies our vision and values, but it also has the quality of being instantly recognisable, people have the feeling that they already know us.”
Tom Herbert, Founder, The Long Table